The Brooklyn Book Festival is the largest free literary event in New York City, presenting an array of national and international literary stars and emerging authors. One of America’s premier book festivals, this hip, smart diverse gathering attracts thousands of book lovers of all ages to enjoy authors and the festival’s lively literary marketplace.
Created a type-driven visual identity for an annual book festival. You can check out their site and social media presence for informational purposes to get a sense of who they are.
Task: To create a type-driven visual identity for an annual book festival. The overall look and feel for the event must feel established through the design of various pieces. Using different types of information (both macro and micro), addressing multiple levels of hierarchy while staying mindful of the function of each piece.