Task: To translate a print experience of an existing publication entitled Didactics, into an interactive tablet experience. Didactics created by Sonnezimmer–a Chicago screen printing duo, is a combination of two books that offers an insight to their process, experimentation and methodology.
Designed in collaboration with Defne Kaynak, Valerie Vass, and Jack Fehrenbacher.
Research and Insights
About the book:
Didactics by Sonnenzimmer is a collection of two out of print self- released artists' publications combined anew; Pairing Warp and Weft: Poster Construction (2012) and Formal Additive Programs (2010). With this book, the two artists opens a window into their creative process, while expanding the canon of compositional practice related to both art and design. They wanted to show that their work is not a result of random acts, but rather a creative process, studies of composition and conscious decisions made that formulate each unique outcome.Even though the book is beautifully designed their methodology starts to blend in with the other supplemental material.
User Persona + Possible Scenario
Meet Theo, a 27 year old freelance designer seeking to get more inspirations for her professional and personal work in the creative industry.
We had pitched our app concept and design to creative directors and Executive Directors in the Chicago community.